Do It Yourself PR
We will write a PR pitch and build a media list for you - then show you how to contact journalists on your own. Just $500.
Our Do It Yourself PR campaigns are just like our standard campaigns, except for the distribution step.
We will:
Interview your company’s executives and/or employees
Craft a PR email pitch
Build a contact list of 1,000 to 3,000 journalists
Rather than distributing the email pitch ourselves, we will show you how to distribute the pitch on a 1-hour zoom call. While distributing the pitch, you can contact us as often as necessary for technical support.
The Fine Print & FAQ’s
Can you guarantee that this PR campaign will generate media coverage for my business? No. We do not offer guaranteed media coverage, but if at the end of distirbuting our PR pitches we have not landed any placements, we will run one (1) additional campaign at no cost.
Is it possible that this PR campaign will lead to negative media coverage? Yes, it is possible that this PR campaign will lead to negative media coverage of your business. This has been a rare occurrence for companies we have worked with and we are happy to talk you through the likelihood of this happening.
If you cannot stomach the possibility of negative press, do not do this.
You are showing me how to send the same email pitch to thousands of journalists. Isn’t that spamming? You could make a good argument that, yes, this is spamming. But, as a journalist myself, I receive generic email pitches everyday that are clearly being delivered to other journalists at the same time. For the average PR agency and publicist, it is not practical or scalable to tailor PR pitches to each individual journalist.
How do you build the media list you give to us? We use the PR database Muck Rack to build your media list. It is, in our expert opinion, the best PR database on the market. Their software allows us to sort journalists by the outlets they work for, the topics they cover, and the articles they have published.
Unfortunately, we do not have the time or resources to guarantee that every journalist in the contact list we build actually covers the topic we are contacting them about. Put another way, sometimes we pitch meterologists stories that have absolutely nothing to do with the weather. Fortunately, no journalist has ever written an article or broadcast a story about how we pitched them an irrelevant story (though on some rare occasions they have tweeted about it.)
How does the pitch writing process work? After we interview your team, we will write a PR email pitch engineered to stand out in journalists’ inboxes and generate interview requests. Upon completion of the pitch, we are happy to make changes based on what you feel is best for you and your business. (For example, we may include information from your interview that you may not want journalists to know.) We allow 1 round of edits. If you still want changes made after that, you’ll have to make them yourself.
That said, please remember these are private emails we are sending to journalists. It’s critical to keep the pitch short and to the point. If and when a journalist schedules an interview, you can go into more detail about your business, backstory, etc. If you’d like to learn more about how we write our pitch emails, check out this blog post.