Done-For-You PR
We will write a PR pitch, build a media list and contact journalists on your behalf
$1,000
When you choose our Pay Upfront PR package, we’ll pitch you to the press the best way we know how:
Interview your company’s executives and/or employees
Craft a PR pitch
Distribute the pitch to at least 1,000 (and up to 3,000) handpicked journalists
The Fine Print & FAQ’s
Can you guarantee that this PR campaign will generate media coverage for my business? No. We do not offer guaranteed media coverage, but if at the end of distirbuting our PR pitches we have not landed any placements, we will run one (1) additional campaign at no cost.
Is it possible that this PR campaign will lead to negative media coverage? Yes, it is possible that this PR campaign will lead to negative media coverage of your business, but this has been a rare occurrence for our clients. We are happy to hop on a call to elaborate on the likelihood of negative coverage and how to prevent it from happening.
If you cannot stomach the possibility of negative press, you should not work with us.
How do you build the contact list of 1,000+ journalists? We use the PR database Muck Rack to build the journalist email list. It is, in our expert opinion, the best PR database on the market. Their software allows us to sort journalists by the outlets they work for, the topics they cover, and the articles they have published.
Unfortunately, we do not have the time or resources to guarantee that every journalist in the contact list we build actually covers the topic we are contacting them about. Put another way, sometimes we pitch meterologists stories that have absolutely nothing to do with the weather. Fortunately, no journalist has ever written an article or broadcast a story about how we pitched them an irrelevant story (though on some rare occasions they have tweeted about it.)
Interview Coordination: The Media Whisperer’s PR campaigns do not include interview coordination. In other words, if a journalist responds to our pitch, the response will be auto-forwarded to your email address and you will be responsible for answering the journalist directly and setting up an interview (i.e. giving the journalist your phone number, getting their phone number, or scheduling a zoom, etc.)
** If you would like us to coordinate interviews, there is a $500 surcharge **
How long does it take you to contact the 1,000+ journalists?: After you’ve signed up for a PR campaign, it may take as long as 2 weeks for us to prepare the PR pitch for distribution.We need this time to interview you/your team, write the PR pitch, build the media list, and load the pitch and media list into our email service platform. We then gradually distribute the email pitch to journalists for between 4 to 8 weeks; thus, the total length of a PR engagement runs between 6 weeks to 10 weeks.
That said, once we begin distributing pitches, journalists may respond at any point during the distribution period. If they decide to report about you/your business, they often require additional time - sometimes a few days, sometimes a few weeks, sometimes a few months - to interview you, conduct research, and write an article or broadcast an on-air segment. On average, articles and broadcast segments about our clients are published and/or aired 4 weeks to 3 months after the start of a campaign.