Personalized PR
Tailor your pitches to journalists’ recent reporting
$3,000
When you choose our Personalized PR outreach package, we’ll pitch you to the press the best way we know how, with a twist:
Interview your company’s executives and/or employees
Craft a PR pitch
Build a list of (at least) 1,000 handpicked journalists
Add a brief note at the beginning of every pitch tailored to journalists’ recent reporting (for up to 500 journalists)
Distribute the pitch
The Fine Print & FAQ’s
Can you guarantee that this PR campaign will generate media coverage for my business? No. We do not offer guaranteed media coverage, but if at the end of distirbuting our PR pitches we have not landed any placements, we will run one (1) additional (non-personalized) campaign at no cost.
Is it possible that this PR campaign will lead to negative media coverage? Yes, it is possible that this PR campaign will lead to negative media coverage of your business. This has been a rare occurrence for companies we have worked with and we are happy to talk you through the likelihood of this possibility.
If you cannot stomach the possibility of negative press, do not do this.
How do you build the contact list of 1,000+ journalists? We use the PR database Muck Rack to build the journalist email list. It is, in our expert opinion, the best PR database on the market. Their software allows us to sort journalists by the outlets they work for, the topics they cover, and the articles they have published.
Unfortunately, we do not have the time or resources to guarantee that every journalist in the contact list we build actually covers the topic we are contacting them about. Put another way, sometimes we pitch meterologists stories that have absolutely nothing to do with the weather. Fortunately, no journalist has ever written an article or broadcast a story about how we pitched them an irrelevant story (though on some rare occasions they have tweeted about it.)
Interview Coordination: The Media Whisperer’s PR campaigns do not include interview coordination. In other words, if a journalist responds to our pitch, the response will be auto-forwarded to your email address and you will be responsible for answering the journalist directly and setting up an interview (i.e. giving the journalist your phone number, getting their phone number, or scheduling a zoom, etc.)
** If you would like us to coordinate interviews, there is a $500 surcharge **
How long does it take you to contact the 1,000+ journalists?: It normally takes us as long as 2 weeks to prepare a PR pitch for distribution. We need that time to interview you/your team, write the PR pitch, build the media list, and load the pitch and media list into our email service platform. For a Personalized PR campaign, we require an addition 1 to 2 weeks, in order to write nearly 1,000 personalized introductions. We then gradually distribute the email pitch to journalists for between 4 to 8 weeks; thus, the total length of a PR engagement runs between 7 weeks to 12 weeks.
That said, once we begin distributing pitches, journalists may respond at any point during the distribution period. If they decide to report about you/your business, they often require additional time - sometimes a few days, sometimes a few weeks, sometimes a few months - to interview you, conduct research, and write an article or broadcast an on-air segment. On average, articles and broadcast segments about our clients are published and/or aired 4 weeks to 3 months after the start of a campaign.
Can I edit the pitch before you send it out? Yes you can. After we write the first draft of the pitch, we’ll send it to you for edits and approval. You are allowed 1 round of edits. But please remember these are private emails we are sending to journalists. It’s critical to keep the pitch short and to the point. If and when a journalist schedules an interview, you can go into more detail about your business, backstory, etc. If you’d like to learn more about how we write our pitch emails, check out this blog post.