See how we scored media coverage for . . .
Our Process
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The Interview
We spend an hour+ interviewing your companies’ most important executives and employees.
We’ll ask questions just like a journalist would, then use what we’ve learned for . . .
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The Pitch
We take everything your team tells us in the interview stage to write a series of email pitches.
We craft our pitches to catch journalists’ attention in their overflowing inboxes.
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The Distribution
We’ll build an email list in Muck Rack of hundreds to thousands of influential journalists.
Then, we’ll pitch them, follow up, and arrange interviews when requested.
Meet Michael
Mediator is run by Michael Simonson, a PR veteran, writer, and marketer. Michael has arranged media coverage for his clients in The New York Times, on NBC Nightly News, and with dozens of other top-tier publications, cable networks, radio stations, and podcasts. Michael’s writing has appeared in Reason and Mad In America.
Prior to starting Mediator, Michael was in charge of marketing for New York Wine Events (now Crush Wine Experiences). Michael began his career as a political campaign field organizer for New Jersey Governor Jon Corzine and U.S. Congressmen John Adler and Joe Sestak, among others.