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Our Guide To Getting Into The News blog post
A 30 Minute PR Consultation Session
Get your 15 minutes of fame (and then some)
Mediator works with you to tease out the most newsworthy elements of what you and your business do. Then we’ll share your story with the world’s most influential writers, broadcasters, and podcasters from outlets like The New York Times, the New York Post, and The Wall Street Journal, among hundreds of others.
Our PR Case Studies
The Wall Street Bulls
We helped them get into The New York Times, CNBC, The Wall Street Journal, INSIDER, Univision, Entrepreneur Magazine, and Puck News
European Watch Company
We helped them get onto the front page of The Boston Globe, Bloomberg News, Gear Patrol, and Women’s Wear Daily
Ashley Yablon
We helped him get into The Dallas Morning News, The Wire China, and D Magazine
Our Clients
Click photos to see case studies
Our Process
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The Interview
We spend an hour+ interviewing your companies’ most important executives and employees.
We’ll ask questions just like a journalist would, then use what we’ve learned for . . .
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The Pitch
We take everything your team tells us in the interview stage to write a series of email pitches.
We craft our pitches to catch journalists’ attention in their overflowing inboxes.
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The Distribution
We’ll build an email list in Muck Rack of hundreds to thousands of influential journalists.
Then, we’ll pitch them, follow up, and arrange interviews when requested.
Our Team
Mediator is run by Michael Simonson, a PR veteran, writer, and marketer. Michael has arranged media coverage for his clients in The New York Times, on NBC Nightly News, and with dozens of other top-tier publications, cable networks, radio stations, and podcasts. Michael’s writing has appeared in Reason and Mad In America.
Prior to starting Mediator, Michael was in charge of marketing for New York Wine Events (now Crush Wine Experiences). Michael began his career as a political campaign field organizer for New Jersey Governor Jon Corzine, U.S. Congressmen John Adler and Joe Sestak, and others.